Play Wrapped
Spotify
2022
Every year, Spotify makes their listeners feel extra special by reflecting on what they spent those 365 days listening to. But this year, we added a twist, (a skip, and a hop) by gamifying our listener’s data. We don’t want you to just share your Wrapped — we want you to play it.
In Barcelona…
We created Guess My Wrapped — a card game that challenges FCB players to guess each other’s Wrapped 2022 results.
We geared fans up to receive their own year in review by sharing the unscripted matches between teammates across social. On launch day, our players’ listening data took over Spotify Camp Nou stores, testing fans team knowledge as they shopped.
…meanwhile, in New York City.
We built an interactive game board in Manhattan for real New Yorkers, using real New Yorkers’ listening data. We designed the board with four games — maps, fill-in-the-blank, matching, and tap-to-reveal. Each came to life on a touchscreen surrounded by colorful Wrapped walls.
This location-based game expanded to key cities across the U.S. using their local listening data.
COLLABORATORS — Oriel Davis-Lions, Bruno Borges, Mia Madrid, Astrid Andujar, Deirdre Hering, Elise Harven, Emily Berger, Erin Safreno, Gus Solís, Angela Leffell, Melanie Eisen, & Nicole Roman