Anyone’s Game
NBA — Tip-Off & Tune In, 2019
TIME TO RISE
New year. New duos. New league. We tipped off the 2019 NBA season by creating never-before-seen highlights featuring standby stars and new teammates before they ever stepped foot on the hardwood.
PR: Rookie Wire
Our second campaign film, Get Into The Game, built up fan FOMO — with an unprecedented season to come, any moment not spent watching a live-action game, is a moment you could miss something historic. Guided by the voice of real-life Knicks fan, Priyanka Chopra, we watch as our larger-than-life players get fired up by super fans, like Travis Scott and Questlove.
GET INTO THE GAME
Our radio used left and right ear mono-channels, to play up the wide open field in both the Eastern and Western Conference.
COLLABORATORS — Andy Ferguson, Eduardo Peterson, Geoff Proud, Steve Horn, Shon Magharabi, Rikki Greenspan, Suzanne Crowe, Allison Robinson, Ellen Su, Joe Burrascano, Marika Cowan, Aardman Nathan Love, Mike Sobo, Dave Goldstein (Lost Planet), Cory Melious (Heard City), & Mike Howell (Color Collective)