Product Social
Fruit Of The Loom
2018
Fruit of the Loom products never bunch, always breathe, and are made for women, men, and all mammals in-between. Collaborating with a wide variety of illustrators and production houses, we created social content promoting product attributes and seasonal offers.
THE NEVER-BUNCH BUNCH
Men's Micro-Stretch Boxer Brief
ANIMATION Legwork
COOL AS A CUCUMBER
Boy's Breathable Performance Boxer Brief
ANIMATION Studio Muti
YOGA
Women’s Cotton Stretch Bikini
ANIMATION BatchTV
BUTTERFLY EFFECT
Girl’s Seamless Hipster
ANIMATOR Michael Young
POLAR
Boy's Fashion Fleece
ANIMATION BatchTV
SPIN CYCLE
Boy's Tee
ANIMATION Legwork
8 BIT
Boy's Breathable Flex Boxer Brief
ANIMATION Hook Studios
ANIMORPH
Boy's Breathable Flex Boxer Brief
ANIMATOR Michael Young
AIR FRESHENER
Men’s Core Cotton Brief
ANIMATION Legwork
Collaborators: KT Thayer, Ant Tull, Dylan Cimo, Rosie Ollero, Jill Groves, Mike Olmsted, & Dan Schrock