Move How You Want
Beats
2022
The Beats Fit Pros are designed to lock in your ears and stay in place — so you can bop any way, anywhere. Using the universal head bobbing motion to thread our talent stories together, we watch their realities heighten around them as they move how they want.
Keeping true to the Beats ethos of breaking the newest music alongside the best products in their arsenal, this campaign launched the newest song from featured star, Vince Staples.
PR: Adweek, Complex, HipHopDX, iMore, & Rolling Stone
FIT FOR VINCE
FIT FOR KAIA
FIT FOR NAOMI
FIT FOR QUEN
Collaborators: Jason Campbell, Cas Desroches, Aryan Aminzadeh, Mia Madrid, Kevin Lu, Karan Raikar, Eva Delacruz, Micole Guevara, Joel Rodriguez, Hugh Pringle, Alyssa Ramsey, Chloe Williams, Jordyn Diato, Sadie Langemo, Zane Posen, Katie Greene, Dan Blaney, Nina Holmgren (Smuggler), Dusten Zimmerman (Cabin Editing), Tom Bender, Sean Coleman (Co3), & Ballad