Heroes Wanted
NBA — Playoffs & Finals, 2019
THE STORY BEGINS used interchangeable elements that changed as teams were knocked out, creating multiple spots within one — all driven by the voice of Michael B. Jordan.
The NBA tasked us with creating a campaign fit for superheroes. A fantastic world built of live-action game footage and 2D illustrations, drawing fans in to witness the heroic feats bound to unfold during the postseason.
LEGENDS RISE (Finals)
THE FINAL BATTLE (Finals)
To build anticipation for the Finals — Legends Rise spotlights Champions of NBA’s past by re-envisioning each through a heroic-lens. We wrapped up the campaign with a final spot, The Final Battle, a tale revolving around the Eastern and Western Champions themselves.
In The World
The NBA Finals Program Insert (below) is a treasured collectible item. For ours, we reflect on the NBA Finals heroes featured in our historic spot, Legends Rise. (Illustrated by Stefano Caselli)
And the heroic portraits created for The Story Begins were used across outdoor advertising and apparel. (left)
COLLABORATORS — Andy Ferguson, Eduardo Peterson, Geoff Proud, Steve Horn, Shon Magharabi, Rikki Greenspan, Matt Flaherty, Winslow Dennis, Rob Franklin, Ellen Su, Conrad Javier, Aardman Nathan Love, Michael B. Jordan, John Marinis, Murda Beatz, Cory Melious (Heard City), & Alex Bickel (Color Collective)