Captain Me Sweepstakes

Hotels.com

2017

The #CaptainMeSweepstakes spanned across 5 days on Twitter with brand spokesperson, Captain Obvious, challenging their audience to use #CaptainMe formulas to calculate their “captain names” — your childhood nickname + favorite candle scent, your biggest fear + favorite condiment, your first pet’s name + your favorite spice, the name of your childhood stuffed animal + your high school mascot, and your favorite food + last purchase.

The most creative fan-formulas were awarded their own Captain Obvious costumes and runner-ups were announced with these illustrated tweets.