Fruit of the Loom Product Animations
Fruit of the Loom products never bunch, always breathe, and are made for women, men, and all mammals in-between. Collaborating with a wide variety of illustrators and animation houses, we created fun social posts designed to post up in the social feeds of Fruit's audience on Instagram and Facebook. We simultaneously supplemented these posts with carousels featuring current offers and other reasons to buy.
To execute each post with original product imagery, we shot with in-house CP+B photographer Mike Olmsted and freelance photographer Dan Schrock.