Rachel Leathers
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Fruit of the Loom

 
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Fruit of the Loom Product Animations

Fruit of the Loom products never bunch, always breathe, and are made for women, men, and all mammals in-between. Collaborating with a wide variety of illustrators and animation houses, we created fun social posts designed to post up in the social feeds of Fruit's audience on Instagram and Facebook. We simultaneously supplemented these posts with carousels featuring current offers and other reasons to buy.

To execute each post with original product imagery, we shot with in-house CP+B photographer Mike Olmsted and freelance photographer Dan Schrock.

 

Social Animations

CW PARTNER Dylan Cimo

ANIMORPH
Boy's Breathable Flex Boxer Brief
Animation by Michael Young

Growth spurts are no match for ultra-flex side panels. Make their briefs last longer with Fruit of the Loom Boys' Breathable Flex Boxer Brief.

8 BIT 
Boy's Breathable Flex Boxer Brief
Animation by Hook Studios

Growth spurts are no match for ultra-flex side panels. Make their briefs last longer with Fruit of the Loom Boys' Breathable Flex Boxer Brief.

THE NEVER-BUNCH BUNCH
Men's Micro-Stretch Boxer Brief
Animation by Legwork

Don't get your (super stretchy micro-fiber) boxer briefs in a bunch. Fruit of the Loom Men's Micro-Stretch Boxer Briefs keeps your boxers from bunching up.

BALANCING ACT 
Men's Breathable Tee
Animation by Legwork

It just got a lot easier to keep your cool. Fruit of the Loom Men's Breathable Tee keeps you cool in any situation.

SPIN CYCLE 
Boy's Tee
Animation by Legwork

Fruit of the Loom Boy's Tee stays soft wash after wash. Wear after wear, and still no wear.

BUTTERFLY EFFECT
Girl’s Seamless Hipster
Animation by Michael Young

Fruit of the Loom Girl's Seamless Hipster. Designed for those seemingly overnight growth spurts. They flex so she can grow, without growing out of them.

SPLITS
Men's Breathable Flex Boxer Brief
Animation by Studio Muti

Underwear as flexible as you are, or sometimes even more flexible than you are. Fruit of the Loom Breathable Flex Boxer Brief.

COOL AS A CUCUMBER 
Boy's Breathable Performance Boxer Brief
Animation by Studio Muti

Stay as cool as a cucumber…or the other side of the pillow with Breathable micro-mesh fabric.

MASKED DEFENDERS 
Men's Breathable Performance Boxer Brief
Animation by Hook Studios

Odor and moisture don't stand a chance. Fruit of the Loom Men's Breathable Performance Boxer Brief with odor defense.

 
 

ROLE
Art Director

CREATIVE DIRECTOR
KT Thayer

PRODUCT PHOTOGRAPHERS
Mike Olmsted, Dan Schrock

PRODUCERS
Rosie Ollero, Jill Groves